Shop PMU Beauty (formerly The Clinical Academy) is a leading provider of products, tools and training to the Microblading, Permanent Makeup & Beauty industry.

Collage of trainers and training taking place at The Clinical Academy, Portsmouth

By delivering 5-star training and selling premium products at competitive prices, we help people achieve their ambitions and deliver exceptional treatments within beauty, microblading and permanent makeup.

From our HQ in Portsmouth on the South Coast of England, we teach more than 65 different courses. With an online store that ships worldwide and a number of online courses, we are able to support beauty therapists, microbladers and permanent makeup artists around the globe.

Shopping with us

Our well-stocked online shop offers permanent makeup artists, microbladers and beauty therapists everything from pigments and needles to clinical essentials and skin care. We only stock products that we believe are the highest quality and are always looking out for new products that support the needs and growth of our customers and their businesses.A stock room with storage and shelving units loaded with boxes of PMU products

With no minimum order, competitive pricing and free UK delivery over £25, it’s simple and affordable to shop with Shop PMU Beauty.

Man in stock room at The Clinical Academy taking a box down from a shelf and holding up a brown bag of products to look at

Training with us

From free video tutorials to online webinars and courses, we have a range of training options to suit different learning styles, experience levels and budgets. From beginner courses in Beauty Therapy to advanced courses in Permanent Makeup, Skincare and Aesthetics, there’s a course for everyone at The Clinical Academy. Our courses are accredited by ABT, VTCT and CPD.

Accreditation Logos - ABT, VTCT, CPD

Positioned alongside a working clinic, our training academy offers students the benefit of learning in clinical training rooms furnished with state-of-the-art equipment.

Photo of our main training room: a large, clinical room with 4 massage beds, each with a lamp, notepad and pen, with a large TV at the end for presentations. The view through the window is of trees.

All of our in-house training takes place in small class sizes so we can give each of our students the attention they need and deserve. We believe our personal approach to training gives students the best chance of learning and gaining confidence in their craft.

The support doesn’t end there. From the moment you first enquire about training through to when you receive your certificate and beyond, we’ll be there to support you in achieving your goals whether that’s offering you advice on how to expand your treatment portfolio or giving you guidance on pigments and needles.

We know the initial outlay for training and equipment can be quite a daunting commitment. That’s why we offer flexible payment plans. That way you don’t have to put your dreams on hold for too long. Get in touch to see how we can help you achieve your training goals within your budget.

Meet the team

Our trainers are at the heart of what we do and are passionate about helping people build confidence in new knowledge and skills.

Headed up by Training Director Naomi O’Hara, our team of trainers have years of industry experience and are all very supportive and friendly.

Naomi O'Hara, Training Director of The Clinical Academy, standing in front of a grey patterned wall and some green and pink flowers, with a mirror on the wall reflecting Naomi and the trees outside

We are also proud to have a super friendly and professional Customer Service & Support team who work hard behind the scenes to help our training smooth, support customers with queries and keep our shop well-stocked.

Customer Service pod at The Clinical Academy taking calls and doing the behind-the-scenes work

If you have any questions about training or products, feel free to browse our FAQs or please get in touch and we’ll be happy to help.